What is Marketing Anyway?
If you answered "sales" you would only be partially right!
Actually, sales is just one component of marketing. Let me explain further using a little imagery.
Once you are aware that marketing is an umbrella that encompasses several important elements for the purpose of getting someone to use your product or service, you'll wand to incorporate all of those elements into your marketing plan. (Author unknown)
JK
Actually, sales is just one component of marketing. Let me explain further using a little imagery.
- If the circus is coming to town and you paint a sign saying," Circus is coming to the fairgrounds Sunday." that's advertising.
- If you put the sign on the back of an elephant and walk him through town, that's promotion.
- If the elephant convinces people in town to attend the circus, that's sales.
- If the elephant walks through the mayor's flowerbed, that's publicity.
- If you can get the mayor to laugh about it, that's public relations.
Once you are aware that marketing is an umbrella that encompasses several important elements for the purpose of getting someone to use your product or service, you'll wand to incorporate all of those elements into your marketing plan. (Author unknown)
JK